Our Labels

Our flagship labels – Palo Alto and Palo Alto Organics – are grown by La Perlet, located in the eye-catching Sonoran Desert. Agustín Baranzini runs La Perlet with his two sons – Agustín (Jr.) and Gustavo. Agustín’s father immigrated to Mexico in 1920 from the Lombardy region of Northern Italy, with the goal of pursuing his passion for farming. He contributed to the agricultural development of the region, with a focus on grape vineyards, leaving a legacy for his children to carry forward. Over the years, the Baranzini family has cultivated a variety of crops, applying innovation, insight, and intuition to grow top-notch produce and preserve their labels that are known for excellence.

The Sonoran Desert region includes southern Arizona, the state of Sonora, Mexico, and parts of California. We consider our neighbors just a short drive south of the international border to be an important part of what makes this region what it is. The squash and watermelon from these farms are well-suited for the high desert region. In fact, scientists have traced the origins of squash to Mexico and other parts of Central America.

Our grower-partners work hard to grow produce the right way.


Drip irrigation systems deliver water directly to plants’ roots

Pesticide Use

Farming methods ensure produce is free of pesticide residues

Food Safety

Risk-based strategies are always a priority to eliminate any hazards

Reuse, Recycle

Minimize unnecessary waste and recycle crop residues into the soil

Use of

Advanced systems mean greater efficiency and reduced inputs

Crop Varieties

Use of varieties appropriate to the region’s climate with lower water needs


Organic practices reduce inputs and environmental impact

Healthy and
Safe Workplace

Policies ensure safe and healthy working conditions for farmworkers

non-GMO Crops

That’s easy – there are no commercial seeds for the crops we grow