Our Labels

Our flagship label – Palo Alto – is grown by La Perlet, located in the eye-catching Sonoran Desert. Agustín Baranzini and his sons, Agustín Jr. and Gustavo, carry on a legacy that began when Agustín’s father immigrated from Italy in the 1920s. His deep-rooted passion for farming and expertise in viticulture laid the foundation for generations of agricultural excellence. Today, the Baranzini family continues this tradition, combining their heritage with modern innovation to cultivate exceptional produce. 

We consider our neighbors just a short drive south of the international border to be an important part of what makes this region what it is. The squash and watermelon from these farms are well-suited for the high desert region. In fact, scientists have traced the origins of squash to Mexico and other parts of Central America.

Our grower-partners work hard to grow produce the right way.

Water-Saving
Strategies

Drip irrigation systems deliver water directly to plants’ roots

Responsible
Pesticide Use

Farming methods ensure produce is free of pesticide residues

Food Safety
Practices

Risk-based strategies are always a priority to eliminate any hazards

Reduce,
Reuse, Recycle

Minimize unnecessary waste and recycle crop residues into the soil

Use of
Technology

Advanced systems mean greater efficiency and reduced inputs

Suitable
Crop Varieties

Use of varieties appropriate to the region’s climate with lower water needs

Organic
certified

Organic practices reduce inputs and environmental impact

Healthy and
Safe Workplace

Policies ensure safe and healthy working conditions for farmworkers

Naturally
non-GMO Crops

That’s easy – there are no commercial seeds for the crops we grow